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Revenue breakdown by Products & Services
Revenue breakdown by Geography

Amazon.com's Revenue by Segment

In fiscal year 2023, Amazon.com's revenue by segment (products & services) are as follows:

  • Advertising Services: $46.91B
  • Amazon Web Services: $90.76B
  • Online Stores: $231.87B
  • Other Services: $4.96B
  • Physical Stores: $20.03B
  • Subscription Services: $40.21B
  • Third-Party Seller Services: $140.05B

Learn more about Amazon.com’s Revenue by Geography

Check out competitors to Amazon.com in a side-by-side comparison.

Explore additional financial metrics for Amazon.com.

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The above chart shows Amazon.com's revenue percentage share by segment (products and services).

In fiscal year 2021, Amazon.com's revenue by segment is as follows:

  • Advertising Services generated $31.16B in revenue, representing 6.63% of its total revenue.
  • Amazon Web Services generated $62.20B in revenue, representing 13.24% of its total revenue.
  • Online Stores generated $222.08B in revenue, representing 47.27% of its total revenue.
  • Other Services generated $2.18B in revenue, representing 0.46% of its total revenue.
  • Physical Stores generated $17.08B in revenue, representing 3.63% of its total revenue.
  • Subscription Services generated $31.77B in revenue, representing 6.76% of its total revenue.
  • Third-Party Seller Services generated $103.37B in revenue, representing 22% of its total revenue.

The biggest segment for Amazon.com is the Online Stores, which represents 47.27% of its total revenue.
The smallest segment for Amazon.com is the Other Services, which represents 0.46% of its total revenue.

The above chart shows Amazon.com's revenue percentage share by segment (products and services).

In fiscal year 2022, Amazon.com's revenue by segment is as follows:

  • Advertising Services generated $37.74B in revenue, representing 7.34% of its total revenue.
  • Amazon Web Services generated $80.10B in revenue, representing 15.58% of its total revenue.
  • Online Stores generated $220.00B in revenue, representing 42.8% of its total revenue.
  • Other Services generated $4.25B in revenue, representing 0.83% of its total revenue.
  • Physical Stores generated $18.96B in revenue, representing 3.69% of its total revenue.
  • Subscription Services generated $35.22B in revenue, representing 6.85% of its total revenue.
  • Third-Party Seller Services generated $117.72B in revenue, representing 22.9% of its total revenue.

The biggest segment for Amazon.com is the Online Stores, which represents 42.8% of its total revenue.
The smallest segment for Amazon.com is the Other Services, which represents 0.83% of its total revenue.

The above chart shows Amazon.com's revenue percentage share by segment (products and services).

In fiscal year 2023, Amazon.com's revenue by segment is as follows:

  • Advertising Services generated $46.91B in revenue, representing 8.16% of its total revenue.
  • Amazon Web Services generated $90.76B in revenue, representing 15.79% of its total revenue.
  • Online Stores generated $231.87B in revenue, representing 40.34% of its total revenue.
  • Other Services generated $4.96B in revenue, representing 0.86% of its total revenue.
  • Physical Stores generated $20.03B in revenue, representing 3.48% of its total revenue.
  • Subscription Services generated $40.21B in revenue, representing 7% of its total revenue.
  • Third-Party Seller Services generated $140.05B in revenue, representing 24.37% of its total revenue.

The biggest segment for Amazon.com is the Online Stores, which represents 40.34% of its total revenue.
The smallest segment for Amazon.com is the Other Services, which represents 0.86% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2021 2022 2023
Third-Party Seller Services 22% 22.9% 24.37%
Subscription Services 6.76% 6.85% 7%
Physical Stores 3.63% 3.69% 3.48%
Other Services 0.46% 0.83% 0.86%
Online Stores 47.27% 42.8% 40.34%
Amazon Web Services 13.24% 15.58% 15.79%
Advertising Services 6.63% 7.34% 8.16%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of Amazon.com.

In fiscal year 2023, the Online Stores generated the most revenue ($231.87B), and the Other Services generated the least revenue ($4.96B).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Advertising Services revenue increased 24.29% ($9.17B) from $37.74B (in 2022) to $46.91B (in 2023).
  • Amazon Web Services revenue increased 13.31% ($10.66B) from $80.10B (in 2022) to $90.76B (in 2023).
  • Online Stores revenue increased 5.39% ($11.87B) from $220.00B (in 2022) to $231.87B (in 2023).
  • Other Services revenue increased 16.74% ($711.00M) from $4.25B (in 2022) to $4.96B (in 2023).
  • Physical Stores revenue increased 5.63% ($1.07B) from $18.96B (in 2022) to $20.03B (in 2023).
  • Subscription Services revenue increased 14.17% ($4.99B) from $35.22B (in 2022) to $40.21B (in 2023).
  • Third-Party Seller Services revenue increased 18.98% ($22.34B) from $117.72B (in 2022) to $140.05B (in 2023).
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    Summary Table

    Products & Services 2021 2022 2023
    Advertising Services $31.16B - $37.74B
    21.11%
    $46.91B
    24.29%
    Amazon Web Services $62.20B - $80.10B
    28.77%
    $90.76B
    13.31%
    Online Stores $222.08B - $220.00B
    0.93%
    $231.87B
    5.39%
    Other Services $2.18B - $4.25B
    95.17%
    $4.96B
    16.74%
    Physical Stores $17.08B - $18.96B
    11.06%
    $20.03B
    5.63%
    Subscription Services $31.77B - $35.22B
    10.86%
    $40.21B
    14.17%
    Third-Party Seller Services $103.37B - $117.72B
    13.88%
    $140.05B
    18.98%
    Total Revenue $469.82B - $513.98B
    9.40%
    $574.79B
    11.83%